Is this okay to use brand names in advertising or could trouble come my way? 1 Answers as of November 18, 2016

I am a representative of a small uniform company and plan to put an advertising piece together that uses brand names as Rolex, Steinway, Ritz Carleton, Nordstrom, etc., as descriptors of high quality, service, and reliability. None of the brand names are utilized in my industry.

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Law Office of Kirk Buhler
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Brand names are usually protected by a Trademark. You should have authorization from the owner of the Trademark to use the name. The use of a trademark for "artistic" purposes can be used where the use does not imply that the owner of the mark endorses your artistic use. It is still possible, but unlikely, that the owners of the mark go after you.
Answer Applies to: California
Replied: 11/18/2016
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