How to protect a DBA name? 3 Answers as of July 15, 2015

In California, if I want to start a new business and plan to do it under the umbrella of an already existing LLC, how can I keep someone else from forming a California corp or LLC with the DBA name? Is trademarking the DBA name the best route?

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Lawyer for Independent Media
Lawyer for Independent Media | Sue Basko
Since you are starting businesses and LLCs, you should really hire a business lawyer and consult with the lawyer on these and other issues. You should not consider trying to register a trademark, except with a lawyer doing it for you. Every business needs a lawyer. Put a lawyer in your budget and include it in your funding.
Answer Applies to: California
Replied: 7/15/2015
Entertainment Law Partners
Entertainment Law Partners | Tifanie Jodeh
I'd suggest trademarking the logo associated with the DBA.
Answer Applies to: California
Replied: 7/15/2015
Law Office of Kirk Buhler
Law Office of Kirk Buhler | Kirk A Buhler
Obtaining a registered trademark is generally your best option. A business licence just grants you the ability to operate a business under the DBA. The business licensing department does not perform a search to ensure that the name is used by other and also does not ensure that you are not infringing on a registered mark from another company. You should probably perform your own initial search at the trademark office. When you search you should know that the trademark office considers the marks "you are great" and "URGR8" to be the same mark.
Answer Applies to: California
Replied: 7/15/2015
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