How much does sponsorship agreements cost? 6 Answers as of April 21, 2015

How much would a firm charge to draw up a sponsorship agreement for TV show sponsors?

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Law Offices of Robert Burns
Law Offices of Robert Burns | Robert Burns
That would vary from firm to firm. If you are in L.A. you'll probably find there the greatest expertise and competition.
Answer Applies to: California
Replied: 4/21/2015
Lawyer for Independent Media
Lawyer for Independent Media | Sue Basko
I take it you are looking for a contract where sponsors will be agreeing in advance that they would buy ads on your television show, if a network were to put your show on its network. This is a sort of agreement where the sponsor is agreeing that it will buy a certain amount of ad time per show episode for a certain number of shows. You then take these contracts to the network to try to convince it to license or buy your show. This pre-agreement needs to be backed with a real contract, but that may come from the network that licenses or buys the show. First, ask the network if they have such a contract already. If so, use it. If not, find out how many minutes per half hour or hour show will be ads on their network. Ask how much money you need to have promised. Then get a lawyer who knows the television business to write up the contract. You should expect to pay more according to how much it cost to produce the pilot. An expensive pilot means you are looking for a better television deal and therefore you need to make more and money and therefore you need a more sophisticated contract. Having such a contract written properly at a fair price will cost $1500 to $3000 and possibly more.
Answer Applies to: California
Replied: 4/20/2015
Sebby Law Office
Sebby Law Office | Jayne Sebby
A sponsorship agreement is just another form of a contract. The complexity of the agreement between the two parties determines the cost to draft it. Some agreements are only a couple of pages; others may require 40, 50, or more pages to cover all of the details and protect each party. However, if the parties have done business before, the firm may only have to update an existing agreement. Or if the type of contract is a common one such as obtaining a parade permit from the city the firm may only have to fill in a preprinted form with the specific details.
Answer Applies to: Nebraska
Replied: 4/20/2015
Entertainment Law Partners
Entertainment Law Partners | Tifanie Jodeh
Cost depends on how much time is needed to work on the agreement. You want to be sure that your attorney negotiates a good deal for the client and then takes the time to properly draft a deal that reflects the agreement and includes standard clauses found in sponsorship deals.
Answer Applies to: California
Replied: 4/20/2015
McAlpine PLLC
McAlpine PLLC | Alonzo M. Alston, Esq.
It really depends on the sophistication of your sponsorship acquisition. If you're dealing with a relationship and a handshake deal that needs to be formalized, then the pricing will be on the lower end because the documentation may not be as detailed. If you're dealing with a party that you're just developing a relationship with, then you'll want to have a more in depth agreement to cover all of the most likely issues to come up and specific issues. The best thing to do is find an experienced attorney to assist you with making the judgment call.
Answer Applies to: North Carolina
Replied: 4/20/2015
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