Can I extend promotional period for sweepstakes before it ends? 11 Answers as of October 11, 2012I am administering a sweepstakes promotion for my company, and we want to extend the end date of the promotion by 2 weeks. However, in our terms and conditions/official rules, we specifically state that the promo will end on 10/8/2012, without giving ourselves the loophole to "reserve the right to change/modify the official rules at any time for any reason". How can we extend the sweepstakes without causing too much complication?
In Illinois, there are laws for sweepstakes run by natural gas companies, campground companies, any company that sells via catalogues, horse breeding companies, telecommunications companies, in addition to special rules for bingo, pull-tab games, raffles, casinos, and carnivals. Even if your sweepstakes is being run legally, one of the main rules on most sweepstakes laws is notification of the end date at the time the contest is advertised or participants are solicited. It is not likely you'd be able to change the end date and comport with any rules. Other laws that come into play are laws regarding truth in advertising. The penalties for running an illegal sweepstakes in Illinois are quite extreme, and therefore, if you ever plan to run such a thing again, consult with a lawyer first. If you still want to change the end date, hurry to a lawyer. You should never have set up a sweepstakes or game of chance without first consulting a lawyer.