Can I display a brand logo in a picture on my website? 9 Answers as of March 05, 2014

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Law Office of Robert M. White, PLLC
Law Office of Robert M. White, PLLC | Robert M. White
To begin, more information is required regarding your intended use of using another's logo on your website. If it is for a commercial purpose that is associated with providing goods or services, you are likely not permitted to use what is assumed to be a registered trademark. However, if you are merely commenting on, criticizing, reporting on, or parodying the logo, you may have a defense against any claim of trademark infringement. Before including any trademark owned by another on your website, please contact an attorney who can counsel you appropriately with respect to all the circumstances.
Answer Applies to: North Carolina
Replied: 3/5/2014
Barton Barton & Plotkin
Barton Barton & Plotkin | Maurice Ross
Probably not but this depends on the facts and circumstances of how and why you want to use the brand logo.
Answer Applies to: New York
Replied: 3/3/2014
DunlapWeaver PLLC
DunlapWeaver PLLC | David Ludwig
Brand logos are protected under the US Trademark law, which is called the Lanham Act (as well as state law counterparts). In general the trademark law protects against any use of a trademark that is likely to cause consumers to be confused about the source of goods, the affiliation of companies, or endorsement or sponsorship. So, if another company's trademark is used in such a way that a typical consumer would likely be confused into thinking that you were affiliated with that company or that the company somehow endorses or sponsors your company or its products or services, then you could be accused of infringing on that company's trademark. There is a fair use doctrine under the US Trademark law, which allows for the use of a mark for comment or criticism (a newspaper can include a company's logo when it's writing a story about that company), in comparative advertising ("if you like Coke, try Pepsi"), in a purely descriptive or nominative sense ("Coke is an example of a soft drink"), or in other situations protected by the First Amendment, such as parody. But all of these fair uses are still basically defined by the general notion that any use that is likely to confuse consumers is prohibited.
Answer Applies to: Virginia
Replied: 3/3/2014
Law Office of Kirk Buhler
Law Office of Kirk Buhler | Kirk A Buhler
It depends upon how you are using it. You may notice on some reality TV shows that artwork or clothing has been blurred to hid trademarks or logos. You should seek permission to use the logo, because when you show the logo it implies that the company (that owns the logo) agrees with your use and endorses the picture.
Answer Applies to: California
Replied: 3/3/2014
Mark S. Hubert PC
Mark S. Hubert PC | Mark Hubert
Unfortunately i need more detail. Who's logo is it. What does the website say? What is the content of the website? Etc.
Answer Applies to: Oregon
Replied: 3/3/2014
    Webb IP Law Group
    Webb IP Law Group | Jason P Webb
    With permission from the Brand owner, yes. Without, probably not.
    Answer Applies to: Utah
    Replied: 3/3/2014
    Banner & Witcoff, Ltd. | Ernie Linek
    It depends on WHY you want to display the brand logo. If it for purely informational purposes - for example identifying a particular brand of laundry detergent - then you could show the TIDE logo. If it for any purpose that is not informational - you could get into trouble with the brand owner - if they think you are misusing the logo.
    Answer Applies to: Massachusetts
    Replied: 3/3/2014
    Sebby Law Office
    Sebby Law Office | Jayne Sebby
    Short answer not without permission from the owner. There are some exceptions for news organizations, education, etc.
    Answer Applies to: Nebraska
    Replied: 3/3/2014
    Michael M. Ahmadshahi
    Michael M. Ahmadshahi | Michael M. Ahmadshahi, Ph.D., Esq.
    Not without permission. The reason is that the public could be confused into believing that there is a relationship between you and the brand owner.
    Answer Applies to: California
    Replied: 3/3/2014
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